Debunking Myths Around Workplace Uniforms
January 23, 2022
If the thought of wearing a work uniform sounds unappealing, you may not have been introduced to the evolution of business apparel. Once seen as a standard, one-size-fits-all stereotype, work uniforms are often now designed far from the status quo and offer a contemporary solution to the daily dilemma of what to wear.
We explore how work uniforms made by a reputable manufacturer and wholesaler are busting common myths around the traditional idea of having to wear a work uniform.
Myth 1: Work uniforms don’t embrace individuality and are unflattering
Work uniforms are no longer just functional – they can also be fashionable.
Dressing for the office can be an exciting experience. From stretch fabrics and linings, adjustable flexi-waistbands, internal embroidery and access zips in tailored jackets, fashion-forward business styles are a brand statement that employees want to work in.
Not only are modern work uniforms on-trend, but they also save the struggle of choosing a daily outfit and can even help increase workplace productivity. Having a uniform is also a much more sustainable option than having no dress code. Uniforms eliminate the need to purchase clothes or outfits to wear to work – most of which are purchased from ‘fast fashion’ places. These garments often have a shorter lifespan due to the poorer quality of the material used. If companies invest in quality uniforms, the environment will benefit.
And, when self-confidence is boosted by wearing the right work attire, it can directly improve job performance. If employees feel confident and empowered in their uniforms, they are more likely to perform better in their roles. Studies show the wearer takes on the symbolic value of the clothes they wear.
Turns out there is merit behind the saying “dress for success” after all!
Head to our blog to find out more about slow fashion.
Myth 2: Customer’s don’t like uniforms
On the contrary, customers want to shop with retailers who have work uniforms.
With the uptake in online shopping, a customer’s first impression has never been more important – and for shoppers, there’s nothing more frustrating than not being able to identify a business uniform and an available employee.
Work uniforms are preferred by consumers because they believe it improves the overall business image, makes stores feel like a safer place to do business and even demonstrates that a company cares about its employees.
Consumers are also respecting retailers for work uniforms as the more sustainable option over fast fashion that workers are expected to update regularly. Employees who take pride in their uniforms provide a sense of comfort and reliability in customers. They perceive employees who wear branded workwear take greater pride in their work and are therefore more capable of providing better products and services.
Myth 3: Work uniforms aren’t comfortable to work in
Quality uniforms, team wear and promotional apparel offered by reputable manufacturers and wholesalers provide work attire that is durable, flexible and will withstand the pressure of performing day-to-day tasks.
With apparel to suit every industry from hospitality to transport, trendy coordinates crafted from breathable fabrics are outfit choices employees will want to wear all day.
Browse the stylish and comfortable blank ‘branding ready’ collections of tops, knits, polos or even activewear that could become your everyday workwear.
Myth 4: Uniforms are unisex
Many of us have the incorrect perception that uniforms are unisex. As unisex garments tend to have no specific shape, this can become frustrating – particularly for women – who unisex garments are generally more unflattering for. Uniforms have come a long way. Not only have the materials evolved, but so too have the cuts and fits of garments. Having different cuts for men and women provide a more flattering fit, resulting in a more professional look.
With different cuts and fits, uniforms have been made to suit certain body types. This approach provides a much nicer result rather than a one-size-fits-all design because, let’s face it, no two of us are the same!
Myth 5: There’s no benefit to having a branded uniform over no uniform
Probably one of the biggest uniform myths is that branded uniforms are no more advantageous than unbranded uniforms. Having a branded uniform is free advertising for your business, wherever your employees go. Every person your employees walk past outside of the company will see the uniform, company logo and company name. This helps to build brand awareness and company exposure.
This type of ‘advertising’ reaches a completely different audience to those you may be targeting online. After seeing your logo, potential customers may become curious about what you do and look you up.
Branding your uniform makes a statement about your business and who you are. If your logo stands out on a certain colour, use this to your advantage! If your logo is eye-catching and pops on certain colours, it’s more likely people will pay attention.
Myth 6: Unforms break the socioeconomic and cultural barriers
Uniforms don’t break down these barriers, rather they acknowledge that the company doesn’t differentiate between members. The wearing of a uniform is more of a show of a united front and a sense of unity among employees, regardless of their social or financial status. It’s because of this unity that employees feel they are all treated equally, no matter what their job title. Uniforms boost staff morale and comradery. When people wear the same type of work clothing, they feel they are part of a team.
There are so many myths floating around about uniforms – whether that’s at school or in the workplace. Although it’s common for people to look at uniforms unfavourably (sometimes due to school uniforms or uniforms from a past job that was particularly unflattering) uniforms provide a strong sweep of benefits to employers. With the power they hold to promote your business while employees are simply walking down the street, to the unity they provide among teams, they are a sound investment for employers. The sustainability aspect of uniforms is beneficial in providing environmentally friendly options for employees rather than having to invest in outfits that are potentially manufactured in unethical ways.
To revamp your team uniform, head to your closest Fashion Biz Canada distributor today.